Snap, Crackle, Pop: Kellogg's Withdraws Cereal Immunity Claim

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Responding to a firestorm of criticism, Kellogg's claim that eating Cocoa Rice Krispies will "support" your immune system has been withdrawn.  In a press release posted yesterday, the company announced it would, "...discontinue the immunity statements on Kellogg's Rice Krispies cereals."

Oddly, Kellogg's maintains that, "...science shows that these antioxidants help support the immune system." I sent them a note last week, requesting literature citations supporting this position. No reponse yet.

Nurition and health expert Marion Nestle has been blogging about the Krispie fiasco, and even has a letter from the San Francisco City Attorney, demanding evidence for the immunity claim.

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