Rex L. Chisholm

Content by Rex L. Chisholm

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At first glance, the idea of personalized medicine may not seem that new. After all, haven’t physicians always given personalized care? They meet with you individually, ask about your health, and take your blood to measure hormones, cholesterol, and the numbers and types of cells in your blood. If a prescribed drug doesn’t effectively treat a disease, they switch you to a different one. Isn’t that personalized medicine? Maybe—but not in the way it could be.